Design Concept:

I believe youth is a festival of mutual support.
The artwork’s core visual captures the celebratory moment of tossing someone high into the air. The airborne figures symbolize every brave attempt, personal breakthrough, and recognized dream of youth. What lifts them skyward is not just individual effort, but the cheers and support of their peers.
Representing diverse facets of youth, the characters’ distinct stories converge into a single upward force. When every leap of courage is caught and every effort is seen, youth is elevated into the boundless blue sky.
Anchored in Calpis’s iconic blue and white palette, the visual symbolizes the pure passion and hope of youth while echoing the sincere warmth of companionship. Just like the refreshing, sweet taste of Calpis, it accompanies our every stride forward. When we cheer for one another, our youth can soar together.